The first meeting with the artist Vladimir Tsesler. We discovered his work in the Louvre and found him in the Russian Federation. Tsesler’s a national treasure. Following the group’s fairly intensive period of market research, our Russian Federation partner briefed Tsesler on the e-Cigarette industry and our own aspirations. Tsesler immediately grasped the challenge, coming up with ideas for a logo and its integration with both the design and marketing teams.